Breakthrough! : a 7-step system for developing unexpected and profitable ideas /

Finally a user's guide for thinking outside the box.

Bibliographic Details
Main Author:	Kurnit, Paul
Corporate Author:	ebrary, Inc
Other Authors:	Lance, Steve
Format:	eBook
Language:	English
Published:	New York : American Management Association, [2011]
Subjects:	Creative ability in business. Success in business. Marketing > Management. Management. Marketing. Business. BUSINESS & ECONOMICS > Workplace Culture. BUSINESS & ECONOMICS > Corporate Governance. BUSINESS & ECONOMICS > Leadership. BUSINESS & ECONOMICS > Organizational Development. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction; Acknowledgments; Overview: What's a Big Idea?; Step 1: Put an End to Business as Usual; Step 2: Get Business Buy-In; Step 3: Organize the Team and Process; Step 4: Land on the Big Idea; Step 5: Build Momentum for the Idea; Step 6: Develop the Plan; Step 7: The Launch; Index; About the Authors.