Cover Image

Marketing : the basics /

Bibliographic Details
Main Author: Moore, Karl, 1955-
Corporate Author: ebrary, Inc
Other Authors: Pareek, Niketh
Format: eBook
Language:English
Published: London ; New York : Routledge, 2009.
Edition:2nd ed.
Series:Basics (Routledge (Firm))
Subjects:
Marketing > Management.
Marketing research.
Consumer behavior > Research.
Export marketing > Management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • What is management?
  • Marketing as a corporate function
  • Segmentation, targeting, and positioning
  • Online marketing
  • Product and placement
  • Price
  • Promotion
  • People
  • Market research
  • Global marketing.