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Marketing : the basics /

Bibliographic Details
Main Author: Moore, Karl, 1955-
Corporate Author: ebrary, Inc
Other Authors: Pareek, Niketh
Format: eBook
Language:English
Published: London ; New York : Routledge, 2009.
Edition:2nd ed.
Series:Basics (Routledge (Firm))
Subjects:
Marketing > Management.
Marketing research.
Consumer behavior > Research.
Export marketing > Management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780203870341 (electronic bk.)
0203870344 (electronic bk.)
9781134178896
1134178891