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Strategic sports event management /

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Bibliographic Details
Main Author: Masterman, Guy
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.
Edition:2nd ed.
Subjects:
Sports tournaments > Management.
Strategic planning.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Reference.
GAMES > Gambling > Sports.
TRAVEL > Special Interest > Sports.
Grossveranstaltung.
Sport.
Strategisches Management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1. The sports event industry
  • 2. Event organizations
  • 3. The sports event planning process
  • 4. Impacts and legacies
  • 5. Financial planning and control
  • 6. Event revenue maximization
  • 7. The bidding process
  • 8. Event implementation
  • 9. Marketing planning and implementation
  • 10. Innovative communications
  • 11. Sports event sponsorship
  • 12. Research and evaluation.