http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (xxii, 354 pages) : color illustrations, maps.
1. The sports event industry -- 2. Event organizations -- 3. The sports event planning process -- 4. Impacts and legacies -- 5. Financial planning and control -- 6. Event revenue maximization -- 7. The bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative communications -- 11. Sports event sponsorship -- 12. Research and evaluation.
Previous edition: Oxford : Elsevier Butterworth-Heinemann, 2004.
Includes bibliographical references and index.
Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009