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Marketing to the social web : how digital customer communities build your business /

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"Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and sho...

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Bibliographic Details
Main Author: Weber, Larry
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2009]
Edition:2nd ed.
Series:Wiley online library.
Subjects:
Internet marketing.
Online social networks.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:"Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future"--Resource description p.
Item Description:Electronic resource.
Physical Description:1 online resource (xviii, 246 pages)
Bibliography:Includes bibliographical references (pages 231-238) and index.
ISBN:0470410973
0470440295 (electronic bk.)
0470440309 (electronic bk. : Mobipocket Reader)
0470440317 (electronic bk. : Adobe Digital Editions)
1118258126 (electronic bk.)
9780470410974
9780470440292 (electronic bk.)
9780470440308 (electronic bk. : Mobipocket Reader)
9780470440315 (electronic bk. : Adobe Digital Editions)
9781118258125 (electronic bk.)
DOI:10.1002/9781118258125