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Customer-centric knowledge management : concepts and applications /

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"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technolo...

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Bibliographic Details
Other Authors: Al-Shammari, Minwir, 1962-
Format: eBook
Language:English
Published: Hershey, PA : Information Science Reference, [2012]
Subjects:
Customer relations.
Knowledge management.
Relationship marketing.
BUSINESS & ECONOMICS / Information Management.
BUSINESS & ECONOMICS / Knowledge Capital.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher.
Item Description:Electronic resource.
Physical Description:1 online resource (xv, 315 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781613500903 (electronic bk.)
1613500904 (electronic bk.)