Spending advertising money in the digital age : how to navigate the media flow /

Bibliographic Details
Main Author:	Pringle, Hamish
Other Authors:	Marshall, Jim, 1955-
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2012.
Subjects:	Advertising > Management. Marketing > Management. Mass media. Digital media.

Description
Physical Description:	xx, 316 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780749463052 0749463058 9780749463083 0749463082