Pricing segmentation and analytics /

Bibliographic Details
Main Author:	Bodea, Tudor
Other Authors:	Ferguson, Mark
Format:	eBook
Language:	English
Published:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [2012]
Edition:	1st ed.
Series:	Marketing strategy collection.
Subjects:	Pricing. Revenue management. Market segmentation. Segmentation revenue management price optimization price elasticity promotions pricing
Online Access:	Connect to the full text of this electronic book

Description
Abstract:	Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Item Description:	Electronic resource.
Physical Description:	1 electronic text (160 pages) : digital file. Also available in print.
Format:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
Bibliography:	Includes bibliographical references (pages 147-151) and index.
ISBN:	9781606492581 (electronic bk.)
ISSN:	2150-9662
Access:	Access restricted to authorized users and institutions.