Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs /
Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that peop...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
J. Wiley & Sons,
[2008]
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| Series: | Wiley online library.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, ... |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xv, 203 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 175-182) and index. |
| ISBN: | 047026036X (cloth) 0470377771 (electronic bk. : Adobe Reader) 1118258029 (electronic bk.) 6611751890 (electronic bk.) 9780470260364 (cloth) 9780470377772 (electronic bk. : Adobe Reader) 9781118258026 (electronic bk.) 9786611751890 (electronic bk.) |
| DOI: | 10.1002/9781118258026 |