World wide rave : creating triggers that get millions of people to spread your ideas and share your stories /

Bibliographic Details
Main Author:	Scott, David Meerman
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2009]
Series:	Wiley online library.
Subjects:	Creative ability in business. Interest (Psychology) Internet advertising. Internet marketing. Viral marketing. Word-of-mouth advertising. BUSINESS & ECONOMICS > Careers > General. BUSINESS & ECONOMICS > Personal Success. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (194 pages)
Bibliography:	Includes bibliographical references.
ISBN:	0470430451 (electronic bk.) 1118258282 (electronic bk.) 661203078X (electronic bk.) 9780470430453 (electronic bk.) 9781118258286 (electronic bk.) 9786612030789 (electronic bk.)
DOI:	10.1002/9781118258286