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Social media marketing all-in-one for dummies /

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Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps...

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Bibliographic Details
Main Author: Zimmerman, Jan
Other Authors: Sahlin, Doug
Format: eBook
Language:English
Published: Hoboken, NJ : Wiley, [2010]
Series:--For dummies.
Wiley Online Library.
Subjects:
Internet marketing.
Online social networks.
Business.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results. Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues Author Lena West is a recognized expert and consultant in social media marketing This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success In the fun and friendly For Dummies style, Social Media Marketing All-in-One For Dummies arms you with the information you need for successful social media marketing.
Item Description:Electronic resource.
Includes index.
Physical Description:1 online resource (xxii, 818 pages) : illustrations
ISBN:0470932988 (electronic bk.)
0470932996 (electronic bk.)
1118257669 (electronic bk.)
9780470932988 (electronic bk.)
9780470932995 (electronic bk.)
9781118257661 (electronic bk.)
DOI:10.1002/9781118257661