Advertising by design : generating and designing creative ideas across media /
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for adverti...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
[2010]
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-build. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xv, 271 pages) : illustrations (chiefly color) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470913000 (electronic) 0470913002 (electronic) 9780470912997 (electronic) 0470912995 (electronic) |