Asia-Australia marketing journal.

Bibliographic Details
New Title:Australasian marketing journal
Corporate Authors: Australian Marketing Institute, Monash University. David Syme Business School, Monash University. Department of Marketing
Format: Serial
Language:English
Published: [Caulfield East, Vic.] : [School of Marketing, David Syme Faculty of Business], [-1997]
Subjects:
Online Availability: Check for online availability
Description
Published:Print began with: Vol. 1, no. 1 (Jan. 1993); ceased with: Vol. 5, no. 1 (Dec. 1997).
Item Description:"Aims to provide a forum for academics and industry marketers in the Australasia and Asia Pacific region to exchange the latest ideas and best practices in marketing."
Later issues published by: Monash University, Dept. of Marketing, in association with the Australian Marketing Institute.
Electronic resource.
Publication Frequency:Annual, 1994-1997
Format:Mode of access: World Wide Web.
ISSN:1320-1646