Cover Image

Successful customer relationship management programs and technologies : issues and trends /

This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management.

Bibliographic Details
Other Authors:	Eid, Riyad
Format:	Book
Language:	English
Published:	Hershey, Pa. : Business Science Reference, [2012]
Subjects:	Customer relations > Management > Data processing. Customer relations > Management > Computer programs.

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