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|a 2012001132
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|a 9781466602885 (hbk.)
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|a 658.8/120285
|2 23
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| 245 |
0 |
0 |
|a Successful customer relationship management programs and technologies :
|b issues and trends /
|c [edited by] Riyad Eid.
|
| 264 |
|
1 |
|a Hershey, Pa. :
|b Business Science Reference,
|c [2012]
|
| 264 |
|
4 |
|c ©2012
|
| 300 |
|
|
|a xx, 338 pages :
|b illustrations ;
|c 29 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
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| 338 |
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| 504 |
|
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|a Includes bibliographical references (pages 286-324) and index.
|
| 520 |
|
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|a This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management.
|
| 650 |
|
0 |
|a Customer relations
|x Management
|x Data processing.
|
| 650 |
|
0 |
|a Customer relations
|x Management
|x Computer programs.
|
| 700 |
1 |
|
|a Eid, Riyad.
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