Cover Image

Successful customer relationship management programs and technologies : issues and trends /

This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management.

Bibliographic Details
Other Authors: Eid, Riyad
Format: Book
Language:English
Published: Hershey, Pa. : Business Science Reference, [2012]
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management > Computer programs.
Description
Summary:This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management.
Physical Description:xx, 338 pages : illustrations ; 29 cm.
Bibliography:Includes bibliographical references (pages 286-324) and index.
ISBN:9781466602885 (hbk.)
1466602880 (hbk.)
9781466602892 (ebook)
1466602899 (ebook)
9781466602908 (print & perpetual access)
1466602902 (print & perpetual access)