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Shopper marketing : how to increase purchase decisions at the point of sale /

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"The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two h...

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Bibliographic Details
Main Author: Stahlberg, Markus
Other Authors: Maila, Ville
Format: eBook
Language:English
Published: London ; Philadelphia : Kogan Page, 2012.
Edition:2nd ed.
Subjects:
Advertising, Point-of-sale.
Marketing.
Consumers > Decision making.
Shopping > Decision making.
Electronic books.
Online Access:Connect to the full text of this electronic book

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