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The Sage handbook of social marketing /

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"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...

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Bibliographic Details
Other Authors: Hastings, Gerard (Professor), Angus, Kathryn, Bryant, Carol A.
Format: Book
Language:English
Published: Los Angeles : Sage, 2011.
Subjects:
Social marketing > Handbooks, manuals, etc.
Behavior modification.
Table of Contents:
  • Section 1: Theoretical debates
  • Section 2: Marketing planning
  • Section 3: Research: it's roles and techniques
  • Section 4: Dancing with the Devil
  • Section 5: Upstream and social change
  • Section 6: Social marketing in practice: case studies.