The art of digital branding /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Allworth Press,
[2011]
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| Edition: | Rev. ed. |
| Subjects: |
Table of Contents:
- What's in a name? IP addresses. Domain names. Search engines
- First impressions last. How the human brain works. Whole-brain branding. The good, the bad, and the largely indifferent. Who has the prettiest child?
- Say what you mean and mean what you say. About us. Products and services. Contact us. FAQs. News and investor relations. Search engines and site maps
- It's a small world after all. The hypothetical Pie Co. Brand positioning. Segmentation
- Okay, you built it ; that doesn't mean they're coming. Online clubs and memberships. The online community. Playing games. Offline/online vouchers. Competitions. Other stuff
- Functionality now and for the future. Java, Flash, and techie stuff. Functionality
- The luxury brand debate. Online shopping. The winds of change
- It's all in the best possible taste. Corporate philanthropy and the web. Charity begins at home. The giving mall. The web's contribution
- The emotionally intelligent web site. What is emotional intelligence? EI and the branded web site. The web site emotional intelligence model. the emotional impact of a branded web site. The evolution of a branded web site.