| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00002734839 |
| 005 |
20151202144456.0 |
| 008 |
110801s2011 nyua b 001 0 eng |
| 010 |
|
|
|a 2011032420
|
| 020 |
|
|
|a 9781581158762
|
| 020 |
|
|
|a 1581158769
|
| 035 |
|
|
|a (OCoLC)ocn745766055
|
| 035 |
|
|
|a (OCoLC)745766055
|
| 040 |
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|a DLC
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|d YDX
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|a pcc
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|a TXAM
|
| 050 |
0 |
0 |
|a HF5415.1265
|b .C6363 2011
|
| 082 |
0 |
0 |
|a 658.8/2702854678
|2 23
|
| 100 |
1 |
|
|a Cocoran, Ian.
|
| 245 |
1 |
4 |
|a The art of digital branding /
|c Ian Cocoran.
|
| 250 |
|
|
|a Rev. ed.
|
| 264 |
|
1 |
|a New York :
|b Allworth Press,
|c [2011]
|
| 264 |
|
4 |
|c ©2011
|
| 300 |
|
|
|a xvii, 285 pages :
|b illustrations ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a What's in a name? IP addresses. Domain names. Search engines -- First impressions last. How the human brain works. Whole-brain branding. The good, the bad, and the largely indifferent. Who has the prettiest child? -- Say what you mean and mean what you say. About us. Products and services. Contact us. FAQs. News and investor relations. Search engines and site maps -- It's a small world after all. The hypothetical Pie Co. Brand positioning. Segmentation -- Okay, you built it ; that doesn't mean they're coming. Online clubs and memberships. The online community. Playing games. Offline/online vouchers. Competitions. Other stuff -- Functionality now and for the future. Java, Flash, and techie stuff. Functionality -- The luxury brand debate. Online shopping. The winds of change -- It's all in the best possible taste. Corporate philanthropy and the web. Charity begins at home. The giving mall. The web's contribution -- The emotionally intelligent web site. What is emotional intelligence? EI and the branded web site. The web site emotional intelligence model. the emotional impact of a branded web site. The evolution of a branded web site.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Web sites
|x Design.
|
| 650 |
|
0 |
|a Brand name products.
|
| 650 |
|
0 |
|a Electronic commerce.
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 7041741
|
| 938 |
|
|
|a Blackwell Book Service
|b BBUS
|n 7041741
|
| 947 |
|
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|a A14840511349
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| 945 |
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|a PromptCat
|b 670264
|
| 946 |
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|a west,stk
|
| 994 |
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|a 92
|b TXA
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| 948 |
|
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|a Cataloged
|b h
|c 2011/12/5
|d c
|e EGrant
| f 8:44:16 AM
|
| 999 |
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|a MARS
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| 999 |
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|i a74259c6-b30e-34f3-88cb-c8daa27902d0
|t 0
|
| 952 |
f |
f |
|p normal
|a Texas A&M University
|b College Station
|c Business Library & Collaboration Commons
|s blcc stk
|d West Campus Library: Stacks
|t 0
|e HF5415.1265 .C6363 2011
|h Library of Congress classification
|i unmediated -- volume
|m A14840511349
|
| 998 |
f |
f |
|a HF5415.1265 .C6363 2011
|t 0
|l West Campus Library: Stacks
|