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The product manager's handbook /

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Bibliographic Details
Main Author: Gorchels, Linda
Format: Book
Language:English
Published: New York : McGraw-Hill, [2012]
Edition:4th ed.
Subjects:
Product management.
New products > Marketing.
Description
Physical Description:viii, 392 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780071772983 (alk. paper)
0071772987 (alk. paper)