rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Psychophysiological measurement and meaning
    sub title: cognitive and emotional processing of media
  title info:
    title: Cognitive and emotional processing of media
  name:
    name part: Potter, Robert F.
    role:
      role term: creator
  name:
    name part: Bolls, Paul David
    name part: 1966-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxii, 285 pages : illustrations ; 23 cm.
  abstract: "This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description.
  table of contents: Psychophysiology in the context of media processes and effects research -- Psychophysiology: theoretical assumptions and a history of the field -- Key terms and concepts in psychophysiology -- Psychophysiological measures of cognitive processing of media -- Psychophysiological measures of emotional processing of media -- Emerging psychophysiological measures for media research -- Connecting psychophysiology to other measures of mediated message processing -- On your own: setting up a media psychophysiology lab and conducting experiments -- Pscyhophysiological measures and meaning: implications of current research and a peek at the future.
  note: Robert F. Potter, Paul D. Bolls.
  note: Includes bibliographical references (pages [258]-281) and index.
  subject:
    topic: Mass media
    topic: Psychological aspects
  subject:
    topic: Communication
    topic: Psychological aspects
  subject:
    topic: Psychophysiology
    topic: Research
  subject:
    topic: Psychometrics
  classification: P96.P75 P68 2012
  classification: 302.2301/9
  related item:
    title info:
      title: Routledge communication series
      part name: Media research
  identifier: 9780805862867
  identifier: 0805862862
  identifier: 9780415994149
  identifier: 0415994144
  identifier: 2010054570
  record info:
    record content source: DLC
    record creation date: 110106
    record change date: 20151202144920.0
    record identifier: in00002733805
    language of cataloging:
      language term: eng