The marketing firm : economic psychology of corporate behaviour /

Bibliographic Details
Main Author:	Vella, Kevin J.
Corporate Author:	ebrary, Inc
Other Authors:	Foxall, G. R.
Format:	eBook
Language:	English
Published:	Cheltenham, U.K. : Edward Elgar, 2011.
Subjects:	Marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	vi, 320 pages : illustrations
Bibliography:	Includes bibliographical references and index.