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Brandwashed : [tricks companies use to manipulate our minds and persuade us to buy] /

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Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and para...

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Bibliographic Details
Main Author: Lindström, Martin, 1970-
Corporate Author: Random House Audio Publishing
Other Authors: Woren, Dan
Format: CD Audio Book
Language:English
Published: [New York] : Random House Audio, [2011]
Subjects:
Consumer behavior.
Consumers > Psychology.
Brand choice > Psychological aspects.
Audiobooks.
Description
Summary:Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.
Item Description:Subtitle from container.
Unabridged.
Compact discs.
Sound recording.
Physical Description:9 sound discs (10 1/2 hr.) : digital ; 4 3/4 in.
ISBN:9780307943330
030794333X