Ephemeral media : transitory screen culture from television to YouTube /
From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but increasingly ubiquitou...
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| Format: | Book |
| Language: | English |
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New York :
Palgrave Macmillan,
2011.
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Table of Contents:
- Table of Contents
- Introduction: Ephemeral media, Paul Grainge
- I Media Transition and Transitory Media
- 1. The recurrent, the recombinatory, and the ephemeral: William Uricchio
- 2. Television, abridged: ephemeral texts, monumental seriality and TV-Digital media convergence, Max Dawson
- II Between: interstitials and idents
- 3. Interstitials: how the 'bits in between' define the programmes, John Ellis 4. 'Music is Half the Picture': the soundworld of television idents, Mark Brownrigg and Peter Meech
- 5. TV Promotion and Broadcast Design: An interview with Charlie Mawer, Red Bee Media
- III Beyond: online TV and web drama
- 6. The Evolving Media Ecosystem: An Interview with Victoria Jaye, BBC, Elizabeth Jane Evans
- 7. Beyond the broadcast text: new economies and temporalities of online TV, JP Kelly
- 8. Time Slice: web drama and the attention economy, Jon Dovey
- 9. 'Carnaby Street, 10am': KateModern and the ephemeral dynamics of online drama, Elizabeth Jane Evans
- IV Below: worker- and user-generated content
- 10. Corporate and worker ephemera: the industrial promotional surround, paratexts and worker blowback, John T. Caldwell
- 11. Reenactment: fans performing movie scenes from the stage to YouTube, Barbara Klinger
- 12. Digital intimacies: aesthetic and affective strategies in the production and use of online video, Rosamund Davies.