Microstyle : the art of writing little /
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool.
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| Format: | Book |
| Language: | English |
| Published: |
New York :
W. W. Norton & Company,
[2011]
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| Edition: | 1st ed. |
| Subjects: |
| Summary: | A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool. |
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| Item Description: | Includes index. |
| Physical Description: | viii, 246 pages : illustrations ; 22 cm. |
| ISBN: | 9780393077407 (hardcover) 0393077403 (hardcover) |