Social game design : monetization methods and mechanics /

Social Game Design reveals what you need to know in order to create and monetize online social games. Using examples from successful game designs, you'll learn what makes these games compelling, and why people will pay to play them. This book will inspire you to apply these principles in order...

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Bibliographic Details
Main Author: Fields, Tim
Corporate Author: ScienceDirect (Online service)
Other Authors: Cotton, Brandon
Format: eBook
Language:English
Published: Waltham, MA : Morgan Kaufmann, [2012]
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction; A brief history of online game monetization; Industry terms; Game type vs monetization strategy; What can you do in design to help a one-time purchase game?; Design tactics for advergames; Designing for episodic content and paid unlocks; Design tactics for a purely subscription game; How to design for a free to play game with a subscription option; How to design virtual goods for your game; Currencies; Game Economy; Design considerations for combination systems; Why free-to-play is the present and future of online gaming; Review / Summary.