rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Creating more credible and likable travel recommender systems
    sub title: the influence of virtual agents on travel recommender system evaluation
  name:
    name part: Yoo, Kyung-Hyan.
    role:
      role term: creator
  name:
    name part: Gretzel, Ulrike
    role:
      role term: thesis advisor.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: txu
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: To help online trip planners, some online travel agencies and travel service providers have adopted travel recommender systems. Although these systems are expected to support travelers in complex decision-making processes, they are not used efficiently by travelers due to a lack of confidence in the recommendations they provide. It is important to examine factors that can influence the likelihood of recommendations to be accepted and integrated into decision-making processes. The persuasion literature suggests that people are more likely to accept recommendations from credible and likable sources. It has also been found that technologies can be more credible and likable when they give a variety of social cues that elicit social responses from their human users. Thus, it is argued that enhancing the social aspects of travel recommender systems is important to create more persuasive systems. One approach to enhancing the social presence of recommender systems is to use a virtual agent. Current travel recommender systems use various types of virtual agents. However, it is still not clear how those virtual agents are perceived by travel recommender system users and influence users' system evaluations and interactions with these systems. Consequently, this dissertation aimed to investigate the influence of virtual agents presented in travel recommender systems on system users' perceptions. Specifically, the virtual agents' anthropomorphism as well as similarity and authority cues on system users' perceptions of system credibility and liking were examined. For this purpose, two experiments were conducted. For Study 1, the impacts of anthropomorphism of the virtual agents on users' perceptions of virtual agents as well as recommender systems in terms of credibility and attractiveness/liking were examined. Anthropomorphism was manipulated with visual human appearance and voice output. Study 2 tested the influence of virtual agents? similarity and authority on travel recomme…
  note: by Kyung Hyan Yoo.
  note: "Major Subject: Recreation, Park, and Tourism Sciences"
  note: Title from author supplied metadata (automated record created 2011-08-09 15:09:44).
  note: Electronic resource.
  note: Doctor of Philosophy Texas A&M University 2010 http://hdl.handle.net/1969.1/ETD-TAMU-2010-05-7984
  note: Includes bibliographical references.
  note: Text (Dissertation)
  subject:
    topic: Major recreation, park and tourism sciences
  subject:
    topic: Attractiveness
  subject:
    topic: Trustworthiness
  subject:
    topic: Virtual agents
  subject:
    topic: Expertise
  subject:
    topic: Recommender systems
  subject:
    topic: Evaluation
  subject:
    topic: Credibility
  subject:
    topic: Liking
  identifier: http://hdl.handle.net/1969.1/ETD-TAMU-2010-05-7984
  record info:
    record content source: TXA
    record creation date: 110819
    record change date: 20151202142324.0
    record identifier: in00002713389