http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Frontmatter -- Introduction -- General Concepts of Risk and Crisis Communications -- Communication Fundamentals and Theoretical Foundations -- Crafting Risk and Crisis Messages₇Setting Goals and Objectives and Audience Profiling -- Crafting Risk and Crisis Messages: Developing the Words -- Delivering the Message While Avoiding Common Mistakes -- Working with the Media -- Developing a Risk and Crisis Communications Plan -- Special Risk and Crisis Communication Situations -- Case Studies -- Summary and Conclusions -- Index.
Hoboken, N.J. : John Wiley & Sons, c2011