rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing research
    sub title: MKTG 323 - Fall 2011
  title info:
    title: MKTG 323 - Fall 2011
  name:
    name part: Settle, Robert B.
  name:
    name part: Sorescu, Alina.
  name:
    name part: Texas A & M University
    name part: Department of Marketing.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: xxu
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: iv, 452 pages : illustrations ; 24 cm.
  note: Alina Sorescu, Texas A & M University, Marketing.
  note: Cover title.
  note: Selected chapters from: The survey research handbook, 3rd edition, 2003, by Pamela L. Alreck, Robert B. Settle. And, 5 reprints from Harvard business review.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing research
    genre: Textbooks
  subject:
    topic: Social surveys
    genre: Textbooks
  related item:
    title info:
      title: Survey research handbook. 3rd ed. Selections
    name:
      name part: Alreck, Pamela L.
  identifier: 9781121254909
  identifier: 112125490X
  record info:
    record content source: TXA
    record creation date: 110824
    record change date: 20151202142418.0
    record identifier: in00002707967