Marketing research : MKTG 323 - Fall 2011 /

Bibliographic Details
Corporate Author:	Texas A & M University. Department of Marketing
Other Authors:	Alreck, Pamela L., Settle, Robert B., Sorescu, Alina
Format:	Book
Language:	English
Published:	[U.S.] : McGraw-Hill Create, [2011]
Subjects:	Marketing research > Textbooks. Social surveys > Textbooks.

Description
Item Description:	Cover title. Selected chapters from: The survey research handbook, 3rd edition, 2003, by Pamela L. Alreck, Robert B. Settle. And, 5 reprints from Harvard business review.
Physical Description:	iv, 452 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781121254909 112125490X