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Beyond powerful radio : a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio /

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Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. In this practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything fro...

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Bibliographic Details
Main Author: Geller, Valerie
Corporate Author: ScienceDirect (Online service)
Other Authors: Ryder, Turi
Format: eBook
Language:English
Published: Oxford ; Burlington, MA : Focal Press, [2011]
Edition:2nd ed.
Subjects:
Radio broadcasting.
Webcasting.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Part I. Tools : creating content for any platform
  • Part II. Storytelling & voice
  • Part III. Creating powerful news
  • Part IV. Working across multi-platforms
  • Part V. Marketing content
  • Part VI. Making money
  • Part VII. Understanding the audience
  • Part VIII. Final notes.