Hispanic marketing : connecting with the new latino consumer /

Bibliographic Details
Main Author:	Korzenny, Felipe
Corporate Author:	Science Direct
Other Authors:	Korzenny, Betty Ann, 1933-
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston [Mass.] : Butterworth-Heinemann, [2012]
Edition:	2nd ed.
Subjects:	Hispanic American consumers. Consumer behavior > United States. Target marketing > United States. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xx, 386 pages : illustrations
Bibliography:	Includes bibliographical references and index.