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Adv creative marketing comm : MKTG 347 /

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Bibliographic Details
Corporate Author: Texas A & M University. Department of Marketing
Other Authors: Belch, George E. (George Edward), 1951-, Belch, Michael A.
Format: Book
Language:English
Published: [U.S.] : McGraw-Hill Create, [2011]
Subjects:
Advertising > Textbooks.
Sales promotion > Textbooks.
Communication in marketing > Textbooks.
Description
Item Description:Cover title.
Chapter selections from: Advertising and promotion: an integrated marketing communications perspective, 9th edition, 2012, by George E. Belch & Michael A. Belch.
Physical Description:1 volume (various pagings) : color illustrations ; 29 cm.
ISBN:9781121267367
112126736X
9780697807533
0697807533