Cover Image

The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /

Bibliographic Details
Main Author: Lowenstein, Michael W., 1942-
Format: Book
Language:English
Published: Milwaukee : ASQ Quality Press, 2011.
Subjects:
Customer loyalty.
Customer services.
Customer relations.
Description
Physical Description:xxx, 363 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 337-347) and index.
ISBN:9780873898119 (alk. paper)
0873898117 (alk. paper)