Packaging the brand : the relationship between packaging design and brand identity /

Bibliographic Details

Main Author:	Ambrose, Gavin
Corporate Author:	ebrary, Inc
Other Authors:	Harris, Paul
Format:	eBook
Language:	English
Published:	Lausanne, Switzerland : AVA Pub., 2011.
Series:	Required reading range course reader
Subjects:	Packaging. Brand name products. Electronic books.
Online Access:	Connect to the full text of this electronic book