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Car guys vs. bean counters : the battle for the soul of American business /

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Bibliographic Details
Main Author: Lutz, Robert A.
Format: Book
Language:English
Published: New York : Portfolio/Penguin, 2011.
Subjects:
Automobile industry and trade > United States.
New products > United States.
Table of Contents:
  • The beginning
  • An unstoppable force
  • The beginning of the end
  • A failed "culture of excellence"
  • Ground zero
  • "Here's what we're going to do first"
  • Tackling the 800-pound gorilla
  • Learning to go global (what took so long?)
  • Chevrolet Volt ("I'll let you explain it to the board")
  • Meltdown and rebirth
  • What's with American business anyway? (Ask the dogs!)
  • Of management styles
  • If I had been CEO
  • And in conclusion.