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Social marketing to protect the environment : what works /

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Bibliographic Details
Other Authors: McKenzie-Mohr, Doug, 1959-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : SAGE Publications, [2012]
Subjects:
Social marketing.
Green marketing.
Description
Physical Description:xiv, 237 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781412991292 (pbk.)
1412991293 (pbk.)