Cover Image

Research on international service marketing : a state of the art /

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...

Full description

Bibliographic Details
Corporate Author:	Emerald Publishing Group
Other Authors:	Pauwels, Pieter, Ruyter, Ko de
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier JAI, 2005.
Edition:	1st ed.
Series:	Advances in international marketing ; v. 15.
Subjects:	Service industries > Marketing. Export marketing. Sales & marketing. International business. Business & Economics > International > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

New challenges to international marketing /
Published: (2009)

International marketing research : opportunities and challenges in the 21st century /
Published: (2007)

Reviving traditions in research on international market entry /
Published: (2003)

Essays by distinguished marketing scholars of the Society for Marketing Advances /
Published: (2002)

New directions in international advertising research /
Published: (2002)

Business-to-business brand management : theory, research and executive case study exercises /
Published: (2009)

A handbook of international trade in services /
Published: (2008)

Relationship between exporters and their foreign sales and marketing intermediaries /
Published: (2006)

Getting better at sensemaking /
Published: (2000)

Reassessing the internationalization of the firm /
Published: (2001)

Creating and managing superior customer value /
Published: (2008)

Emerging perspectives on services marketing /
Published: (1983)

Product and market development for subsistence marketplaces /
Published: (2007)

Tourism sensemaking : strategies to give meaning to experience /
Published: (2011)

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
by: Schultz, Mike, 1974-
Published: (2009)

Globalization, the multinational firm, and emerging economies /
Published: (2001)

Services marketing : text and cases /
by: Baron, Steve (J. Steve)
Published: (2009)

Services marketing management : an international perspective /
by: Kasper, Hans
Published: (1999)

Marketing plans for service businesses : a complete guide /
by: McDonald, Malcolm
Published: (2006)

Marketing strategies for services : globalization, client-orientation, deregulation /
Published: (1994)

International marketing : managerial perspectives /
by: Jain, Subhash C., 1942-
Published: (1979)

Designing winning products /
Published: (2000)

Tourism branding /
Published: (2009)

The mirage of global markets : how globalizing companies can succeed as markets localize /
by: Arnold, David
Published: (2004)

Marketing a service for profit : a practical guide to key service marketing concepts /
by: Clarke, Greg
Published: (2000)

Handbook of services marketing & management /
Published: (2000)

Marketing your service business /
by: Ruskin-Brown, Ian
Published: (2005)

The AMA handbook of marketing for the service industries /
Published: (1991)

Econometric models in marketing /
Published: (2002)

Squeezing a new service into a crowded market /
by: Cahill, Dennis J.
Published: (1995)

International marketing /
by: Cateora, Philip R.
Published: (2005)

International marketing /
by: Cateora, Philip R.
Published: (1993)

International marketing /
by: Cateora, Philip R.
Published: (2007)

International marketing /
by: Cateora, Philip R.
Published: (1996)

International marketing /
by: Cateora, Philip R.
Published: (1979)

International marketing /
by: Cateora, Philip R.
Published: (1971)

International marketing /
by: Cateora, Philip R.
Published: (1975)

International marketing /
by: Cateora, Philip R.
Published: (1983)

Response : the complete guide to profitable direct marketing /
by: Geller, Lois K., 1944-
Published: (2002)

Strategic international marketing /
by: Cateora, Philip R.
Published: (1985)