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Research on international service marketing : a state of the art /

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...

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Bibliographic Details
Corporate Author: Emerald Publishing Group
Other Authors: Pauwels, Pieter, Ruyter, Ko de
Format: eBook
Language:English
Published: Amsterdam ; Boston : Elsevier JAI, 2005.
Edition:1st ed.
Series:Advances in international marketing ; v. 15.
Subjects:
Service industries > Marketing.
Export marketing.
Sales & marketing.
International business.
Business & Economics > International > Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.
Item Description:State of the art report.
Electronic resource.
Physical Description:1 online resource (ix, 197 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781849503310 (electronic bk.) :
1849503311 (electronic bk.) :
ISSN:1474-7979 ;