Essays by distinguished marketing scholars of the Society for Marketing Advances /
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...
| Corporate Authors: | , |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston :
JAI,
2002.
|
| Series: | Advances in business marketing & purchasing ;
v. 11. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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