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Essays by distinguished marketing scholars of the Society for Marketing Advances /

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This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...

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Bibliographic Details
Corporate Authors: Emerald Publishing Group, Society for Marketing Advances
Other Authors: Woodside, Arch G., Moore, Ellen M.
Format: eBook
Language:English
Published: Amsterdam ; Boston : JAI, 2002.
Series:Advances in business marketing & purchasing ; v. 11.
Subjects:
Marketing.
Sales & marketing.
Purchasing & supply management.
BUSINESS & ECONOMICS > Marketing > General.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Item Description:Electronic resource.
Physical Description:1 online resource (xii, 220 pages) : illustrations
Bibliography:Includes bibliographical references.
ISBN:9781849501484 (electronic bk.) :
1849501483 (electronic bk.) :
ISSN:1069-0964 ;