Evaluating marketing actions and outcomes /
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm...
| Corporate Author: | |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Elsevier,
2003.
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| Series: | Advances in business marketing & purchasing ;
v. 12. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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