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The third screen : marketing to your customers in a world gone mobile /

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Bibliographic Details
Main Author:	Martin, Chuck, 1949-
Format:	Book
Language:	English
Published:	Boston : Nicholas Brealey Publishing, 2011.
Subjects:	Telemarketing. Mobile commerce. Smartphones. Internet marketing. Internet advertising. Business enterprises > Computer networks.

Table of Contents:

Mobile is game changing
The rise of the untethered consumer
Smartphones rule
Real time moves to all the time
Customer engagement in a world gone mobile
There's an App for that: the new broadcasting
On location, on location, on location LBM
The finding: search on steroids
Social goes mobile
The push-pull of mobile
The new laws of (inbound) mobile marketing.