The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business /

Bibliographic Details

Main Author:	Pearson, Timothy R.
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, [2011]
Subjects:	Branding (Marketing) Customer relations. Electronic books.
Online Access:	Connect to the full text of this electronic book