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Business analytics for sales and marketing managers : how to compete in the information age /

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"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

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Bibliographic Details
Main Author: Laursen, Gert H. N.
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Hoboken [N.J.] : John Wiley & Sons, 2011.
Series:Wiley and SAS business series ; 41.
Subjects:
Consumers' preferences > Research.
Consumers > Research.
Electronic books.
Online Access:Connect to the full text of this electronic book

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