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Gurus and oracles : the marketing of information /

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Bibliographic Details
Main Author: Sarvary, M. (Miklos)
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Cambridge, Mass. : MIT Press, [2012]
Subjects:
Information services industry.
Information networks.
Information technology.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Is there a market for information
  • Decisions and information
  • Competitive pricing of information
  • Why information sellers lie
  • The information value chain
  • Networks, search and interfaces
  • Branding information
  • R&D for information and knowledge
  • Conclusion.