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Market entry strategies : internationalization theories, network concepts and cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China /

Bibliographic Details
Main Author: Glowik, Mario
Format: Book
Language:English
Published: München : Oldenbourg, [2009]
Subjects:
International business enterprises > Asia > Case studies.
Household electronics industry > Asia > Case studies.
Industrial organization > Asia > Case studies.
Description
Physical Description:xvi, 279 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9783486584127
348658412X