Creating powerful brands.

Bibliographic Details
Main Author:	De Chernatony, L. (Leslie)
Corporate Author:	ebrary, Inc
Other Authors:	McDonald, Malcolm, Wallace, Elaine
Format:	eBook
Language:	English
Published:	Oxford : Butterworth-Heinemann, 2010.
Edition:	4th ed. /
Subjects:	Brand name products. Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Previous edition: Oxford: Elsevier Butterworth-Heinemann, 2003. Electronic resource.
Physical Description:	xxv, 483 pages : illustrations
Bibliography:	Includes bibliographical references and index.